PALM BEACH GARDENS, FL, August 26, 2011 – Golfsmith, the nation's largest golf specialty retailer, has renewed its Supporting Partner status with the EWGA (Executive Women's Golf Association). EWGA members enjoy invitations to special in-store events and 10% discounts on women's products at all Golfsmith locations and online at the company website www.golfsmith.com
Golfsmith's retail concept is much more than a golf store and its commitment to the woman golfer is evident.
"Golfsmith has a dedicated women's area of clubs, apparel and accessories and because women have different hitting strengths and swing speeds we want to provide them with the proper service and custom fitting process to help them play their best. Our free custom-fitting service ensures that all golfers find the right equipment for their game," stated Matt Corey, Chief Marketing Officer.
At Golfsmith, customers are encouraged to test out clubs and gear inside the store before purchasing. Golfers are also welcome to use custom-fitting studios to test drive new clubs. The company offers free custom club fitting services. Golfsmith is so convinced that custom-fitting clubs to your game will help you improve that they back up this service with a 30-Day Custom-Fit Play Better Guarantee. When customers get fit for golf clubs, if they do not see immediate improvement in their game they can bring back their clubs within 30 days.
"Our relationship with Golfsmith is 'custom-fit' for EWGA members," says Pam Swensen, CEO of the EWGA. "They are avid golfers and avid consumers who greatly appreciate the service and value that Golfsmith offers."
Since its founding in 1991 as the Executive Women's Golf Association, the EWGA has enriched the lives of more than 100,000 women connecting them to learn, play, and enjoy golf for business and fun. This tax-exempt association delivers a wide range of golf, social and networking activities for both new and experienced golfers.
A 2010 survey of EWGA members conducted by the PGA of America found that the average EWGA member plays 35 rounds per year. EWGA members spent an average of $4,533 on golf activities, merchandise and golf related travel, with each local EWGA chapter annually generating $550,000 in golf related spending and an average of 4,300 rounds of golf. With chapters throughout the United States, as well as international chapters in Canada, the EWGA represents nearly $70 million to the golf industry.
A survey of former EWGA members found that 90% of these women continued to play golf. While the former EWGA member survey did not include golf-related travel, this group's golf spending accounted for an additional $98 million, totaling over $168 million and 1.7 million rounds of golf per year. The EWGA is headquartered in Palm Beach Gardens, Florida. For more information about the association and its membership, visit www.ewga.com
About Golfsmith - Golfsmith International Holdings, Inc. (NASDAQ: GOLF), is a 43-year-old specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its customers the convenience of shopping in its 78 stores across the United States, through its web site at golfsmith.com and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs. Visit www.Golfsmith.com.
Cautionary Language - Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. Golfsmith ® is registered trademark of Golfsmith International Holdings, Inc