ConnectingWomen

Every Golfer Knows that Brand Does Matter

Titlesit rocks the competition

My ball is a Titleist, my putter a TaylorMade and my clubs are Ping. Does this make me a better golfer? According to a recent study it does.

Strong-performance brands causes participants to feel better about themselves when undertaking a task. This higher self-esteem lowers their performance anxiety, and leads to the better performance outcomes. [MORE]