EWGA (Executive Women's Golf Association) Board of Director, Jon Last, was in Golf, Inc. Magazine's recent listing of the eighteen most innovative people in the golf industry included the likes of a number of leaders in golf facility development and management. But rounding out the list was a marketing researcher—Sports and Leisure Research Group Founder and President, Jon Last. As one more used to creating lists than being included on them, Last was surprised to be selected from among an extensive group of several hundred nominees. Said Last, " I feel that our firm's commitment to rigorous research standards coupled with an insatiable appetite to translate our findings into something that our clients find meaningful and actionable is a necessity in this world of data overload. Since our leadership team has worked on the brand side, in agencies, media, travel and sports, it's important that everything we do is delivered within the appropriate context and perspective for the particular client. I might prefer 'pragmatic' to 'innovative,' but I'm flattered by the compliment."