This is the latest entry in a monthly blog series from Jane Geddes, a two-time LPGA Major Champion and current CEO of the EWGA. In this edition, Geddes shares her thoughts on EWGA's recently announced Strategic Alliance with the LPGA.
As you might have already heard, the LPGA and EWGA have jointly announced the formation of a Strategic Alliance in an effort to grow the women's game. The announcement was made during the 2018 PGA Merchandise Show in Orlando, FL during the LPGA's “We Are the Women in Golf” Breakfast attended by more than 300 women from across the golf industry.
It truly is an exciting time to be involved with the EWGA.
Now we must rise to the challenge. There is much work to do to ensure that our partnership with the LPGA meets and and exceeds our expectations. While Mike Whan has assured us that the LPGA is committed to growing the women’s game and believes the EWGA is a perfect avenue to initiate that growth, it is ultimately our responsibility, as EWGA stewards, to ensure that our thousands of members and hundreds of chapters remain our top priority.
The EWGA is proud of what we all have built over the past 27 years and our goal is to maintain the true essence of what has made the EWGA what it is today. The “special sauce” of our association is built on friendships, camaraderie and a true love for the game of golf. This must and always will remain our focus as we embark on this journey with the LPGA.
Over the coming months, our team will be working very closely with the LPGA to ensure a smooth transition on all fronts. In the near term, our goal is to provide our Chapters with as much support as possible as we are keenly aware that there will be many questions to be answered as we move through this process.
In an effort to consolidate those questions and answers, we will build and continually update a Frequently Asked Question's section on EWGA.com. Additionally, I will be in close contact with our Chapter leaders to ensure the process is as transparent as possible.
We've already received considerable support regarding the announcement. To those of you have reached out with questions, comments, ideas and concerns we are sincerely grateful.
To use a familiar cliché, our alliance with the LPGA is a marathon, not a sprint. We are in it for the long haul with the goal of leveraging the LPGA brand and resources to provide a true “on ramp” for women interested in learning the game, offering more varied playing opportunities to current golfers and enhancing our competitive programs as we grow.
I hope that you are as excited as I am about the future. I look forward to working with our Leaders throughout this year as we move into a new era for our organization.
CEO, Executive Women's Golf Association