This is the biggest week for people in the golf industry as thousands of people converge on the Orange County Convention Center in Orlando for what is referred to as the “Major of the Golf Business” - the 2016 PGA Merchandise Show.
The week begins today with the 14th Annual PGA Show Demo Day at Orange County National Golf Course. This huge demo day provides a great opportunity to see, feel and test in real conditions, the latest in technology advancements by the leading manufacturers in the golf business. Golf equipment companies are all in one place; showcasing the newest drivers, woods, irons, wedges, putters, balls, shafts, grips and the latest in club fitting.
During the PGA Merchandise Show days, Jan. 27-29 at the Orange County Convention Center, PGA and LPGA Professionals, retailers and industry leaders will discover the latest trends, the newest golf merchandise, test the latest equipment, attend industry presentations, learn proven business best practices, network among peers and move forward the business of the game. The Show welcomes more than 1,000 of the top golf companies and brands along with more than 40,000 industry professionals from around the world to the industry's annual global summit for golf.
Follow us on Twitter live from the Show floor @EWGA and @LFingerPGA for the latest updates. Check back next week for a full recap of the Show and learn about the newest trends in equipment, training aids, apparel, golf carts, hats, etc. and everything associated with the game of golf.
(Photo Credit: Twitter/@pgaofamerica)