Introducing young businesswomen to the game of golf not only gives them an advantage in their careers, it also provides the golf industry with a customer base that has a high potential for discretionary spending on golf equipment, clothing, instruction, green fees, food and beverage, golf memberships and golf travel. Getting “grads” into “golf” is a winning proposition for everyone involved.
In addition to the benefits received by the students, EWGA Grads to Golf will provide a positive and lasting impact for the participating school. The college or university will have a unique opportunity to create a working alliance among the academic, development and athletic departments in the implementation and delivery of the program. EWGA Grads to Golf will generate positive media exposure for the university, the business school and the women's golf program. University alumni and friends with a passion for the school, and for golf, will become involved as donors, advocates and program "champions."